Debi Florence

Chief Executive Officer

Debi Florence, a Certified Public Accountant, is the Founder and CEO of DERAVIA & CO. As a CEO, Debi understands the unique challenges and complexities of running your own enterprise, which helps her connect with her clients. After years of working in insurance, public accounting, and the corporate sphere (including event planning, which was quite a shift from the accounting work!), she understands the many facets of business. Harnessing all her years of expertise and experience, Debi established DERAVIA with the simple objective of gathering a team of experts—who represent every aspect of business function and industry—to help entrepreneurs launch, grow and ultimately make all their professional dreams a triumphant reality.

Justin Hardy

Chief Financial Officer

DERAVIA & CO is proud and honored to welcome Tax Strategist Justin Hardy to our comprehensive team of in-house business professionals. Whatever your accounting needs are, Justin has the experience and the education to get the job done right and delivered on schedule. From partnerships to corporations to high net worth individuals, no matter how small or large the entity, all entrepreneurs will benefit from Justin’s 20 plus years of knowledge serving and advising businesses in all phases of the organizational life cycle. Justin is quickly adaptable to learning new industries and is a financial problem solver who is an expert with Quickbooks. He’s excited to put all his experience to use as DERAVIA’s CFO.

Brian Wernlé

Chief Marketing Officer

Brian Wernlé is the Chief Marketing & Digital Strategist of Deravia & Co. As a CMO, with over 2 decades of operational and marketing expertise, Brian understands the complexity of balancing the need for growth with operational challenges that go with it. After years as a product, merchandising and training manager for national brands, Brian recognized the growing disconnect between traditional marketing channels & our emerging digital culture, marrying the two can be extremely difficult. Identifying and reaching new customers in the digital space can be daunting,not to mention attribution to properly track and understand your sales funnel. Brian provides over a decade of digital marketing experience covering Website & UX design, Display & Email Advertising, Retargeting & Affiliate Program Development. Additionally, as a Google Certified Partner, Brian provides expertise in Search Engine Marketing, Online Directory Optimization, Reputation Management, and Pay-Per-Click management. Brian’s motto is “Work Smarter, AND Harder”.

Eric Sanders

I.T. Director

Eric Sanders has more than 18 years experience in Information Technology and Network Administration. He specializes in customizing virtual environments for clients’ needs and provides remote support for those environments. He is well-versed in the special security needs of some industries, such as healthcare, and brings IT resources and answers to growing companies, helping to relieve the tech burden many small-to-midsized organizations face.  Eric got his start repairing computers as a teenager and later had the opportunity to participate in a two-year program sponsored by Cisco Systems. He followed his Cisco Certified Cisco Network Associate (CCNA) certification with the two-year Network and Server Operating Systems program. Eric is experienced working in Windows Server platforms, Cisco Systems networks, VMWare Virtual Server environments, VOIP phone systems, Healthcare IT EMR support, PC hardware and general network infrastructure.

Sharon Walker

Accounting Manager

DERAVIA & CO is pleased to welcome Accounting Manager Sharon Walker to our family. Holding both a bachelor’s and a master’s degree in Accounting and a MBA in Human Resources, Sharon brings a wealth of knowledge and over five years experience to our professional team. With a knack for problem solving, she has consulted and worked with a wide variety of business owners providing them with services like accounting, payroll and financial reporting. In her own words, Sharon strongly believes that “good business is built on good relationships,” and she understands that nurturing strong client relationships helps ensure a healthy bottom line for them. She brings with her to DERAVIA an ethical and detail oriented bookkeeping team who’s proficient in problem solving. From organizing and balancing books, to managing
financial documents, to maintaining the overall financial health of their clients’ companies, her team members are experts in business financial management. Her team’s mission is to always provide unparalleled accuracy while helping their clients exceed their business goals.

Jennifer Marshall

Social Media Copywriter

Social Media Copywriter Jennifer Marshall is a member of DERAVIA & CO’s uber creative right-brained division. A versatile writer, she has been composing clever copy for over ten years. Jennifer began her career writing website content and creating regular blog posts for a diverse collection of businesses. She is also a contributing writer for many local and special interest newspapers and magazines where she has written everything from marketing pieces, to human interest stories to news releases. Currently, she is writing a historical book for a client. No matter the genre, Jennifer can deliver quality writing for you.

Sona Patel-Deck

Client Services Associate

As an attorney and former small business owner, Sona Patel-Deck, brings a wealth of knowledge and experience to DERAVIA & CO in her new role as a Client Services Associate. After practicing corporate law for over a decade, Sona fulfilled her entrepreneurial dream by developing a revolutionary automated spa concept. Having established the first business of its kind, Sona had no industry standards to rely upon for guidance, so she had to research all the aspects of her niche market. In addition to performing the many duties required of all business owners, such as employee training, payroll, taxes and regulatory compliance, she also developed a unique business plan with marketing strategies. Following many successful months of balancing her time between growing her business and dealing with the day-to-day operational details, Sona decided to sell her business and focus all of her time on her family. Now that her two boys are in school, Sona has resumed her professional life. She feels blessed to be on the DERAVIA team since her background makes her uniquely qualified to serve its clients; she truly understands their needs and struggles as business owners.

Olivia Florence

Client Services Associate

Olivia is the daughter of DERAVIA’s founder and CEO, Debi Florence. An honor student and gifted golf athlete throughout her high school career, this exceptional young woman is attending the University of Colorado Colorado Springs, where she is a member of the women’s golf team and is working toward a degree in Sports Management.

Since DERAVIA’s inception, Olivia has taken great interest in and admired her mom’s entrepreneurial spirit and began working with her in the summer of 2019. Then, when COVID-19 hit, she stepped up even more hours to help her mom and DERAVIA’s clients manage these challenging times and the new normal. And even as she was helping others, Olivia was growing and expanding her own skill sets in areas such as bookkeeping/accounting, business consulting, and social media which will be a huge asset to her future.

Erich Florence

Client Services Associate

High school junior Erich Florence attends Frisco High School and was chosen as one of 90 students in FRISCO ISD to participate in the University of North Texas NOW dual credit program where he will earn 42 semester credits by his high school graduation in May, 2023. Erich is also a member of the Frisco varsity hockey team, plays on the Dallas Penguins Travel Hockey Team and serves as a hockey officiator. When not studying and playing hockey, Erich is the social media guru for DERAVIA as well as assisting with accounting and general office administration. Planning to major in business in college, Erich finds that DERAVIA is providing him with a wealth of knowledge and experience that will give him a definite edge in college.